• 531 Brookshire Dr
  • Columbia
  • SC 29210
  • 208-761-xxxx

Erin Waldron

Erin Waldron

Skills

Adobe Photoshop

Adobe Acrobat

Google Analytics

MailChimp

Online & SEM

Social Media Marketing

Strategy & Planning

Research & Analytics

Copywriting

Management

Detail-oriented leader focused on building collaborative relationships, with expertise in digital media and project organization.

Experience

The Para Marketing Company – Columbia, SC

Director of Operations (January – April 2014)
  • Oversaw implementation of client projects from contract signing through development and renewal.
  • Worked directly with CEO and Director of Sales to determine areas for growing and improving company.
  • Developed and executed processes to streamline efficiency of internal operations.
  • Led eight member operations staff in daily team meetings and bi-weekly brainstorming sessions.
Account Manager (April 2013 – December 2013)
  • Maintained relationships with clients, juggling 20-25 account simultaneously.
  • Developed targeted marketing campaigns to reach clients’ business goals using a variety of media.
  • Managed marketing budgets, accounting for ad spends and profit margins while maximizing ROI.
  • Tracked and analyzed marketing efforts and reported these to clients weekly, monthly, and quarterly.
  • Coordinated with design and web teams from conception through completion to produce high-quality marketing materials for clients.

Live Nation Entertainment – Columbia, SC

New Media Coordinator (May 2008 – April 2013)
  • Managed online social presence encouraging communication between followers/fans via Twitter and Facebook, who numbered approximately 4000+ and 80,000+, respectively.
  • Managed online advertising campaigns from start to finish on both local and national websites, including Google, ESPN.com, and Facebook, for the Carolinas, Virginia Beach, and Washington D.C. markets.
  • Compiled tracking data for advertising campaigns and social media on an on-going basis to gauge campaign effectiveness and reach.
  • Executed promotional giveaways through mobile and social databases to increase awareness of upcoming concerts and strengthen brand-consumer relationship.
  • Designed customized banner advertisements for upcoming concerts under strict deadlines using Adobe Creative Suite.
  • Created targeted email campaigns to the company’s opt-in database.

Clear Channel Radio – Columbia, SC

Account Executive (October 2007 – February 2008)
  • Collaborated with small business owners to establish a vision for their marketing needs utilizing traditional radio, streaming radio and internet media.
  • Simultaneously managed all aspects of multiple clients’ campaigns, including scheduling, copywriting, and airing.
  • Commended by both market manager and sales manager above other new hires for ability to adeptly incorporate internet and radio products into one, cohesive marketing campaign.

 

Education

University of South Carolina – Columbia, SC: 2003-2007

  • Bachelor of Arts in Journalism and Mass Communications – Advertising.
  • Magna Cum Laude with honors from the South Carolina Honors College.
  • Minor in Art Studio – Photography.
  • Member of the 2006-2007 Student Advertising Federation ad competition team.

Clubs and Organizations

  • American Advertising Federation (AAF) of the Midlands
  • American Marketing Association (AMA) of Columbia
  • Refresh Columbia
  • Whaley Square Homeowners’ Association board member