• 531 Brookshire Dr
  • Columbia
  • SC 29210
  • 208-761-xxxx

Erin Waldron

Erin Waldron


Adobe Photoshop

Adobe Acrobat

Google Analytics


Online & SEM

Social Media Marketing

Strategy & Planning

Research & Analytics



Detail-oriented leader focused on building collaborative relationships, with expertise in digital media and project organization.


The Para Marketing Company – Columbia, SC

Director of Operations (January – April 2014)
  • Oversaw implementation of client projects from contract signing through development and renewal.
  • Worked directly with CEO and Director of Sales to determine areas for growing and improving company.
  • Developed and executed processes to streamline efficiency of internal operations.
  • Led eight member operations staff in daily team meetings and bi-weekly brainstorming sessions.
Account Manager (April 2013 – December 2013)
  • Maintained relationships with clients, juggling 20-25 account simultaneously.
  • Developed targeted marketing campaigns to reach clients’ business goals using a variety of media.
  • Managed marketing budgets, accounting for ad spends and profit margins while maximizing ROI.
  • Tracked and analyzed marketing efforts and reported these to clients weekly, monthly, and quarterly.
  • Coordinated with design and web teams from conception through completion to produce high-quality marketing materials for clients.

Live Nation Entertainment – Columbia, SC

New Media Coordinator (May 2008 – April 2013)
  • Managed online social presence encouraging communication between followers/fans via Twitter and Facebook, who numbered approximately 4000+ and 80,000+, respectively.
  • Managed online advertising campaigns from start to finish on both local and national websites, including Google, ESPN.com, and Facebook, for the Carolinas, Virginia Beach, and Washington D.C. markets.
  • Compiled tracking data for advertising campaigns and social media on an on-going basis to gauge campaign effectiveness and reach.
  • Executed promotional giveaways through mobile and social databases to increase awareness of upcoming concerts and strengthen brand-consumer relationship.
  • Designed customized banner advertisements for upcoming concerts under strict deadlines using Adobe Creative Suite.
  • Created targeted email campaigns to the company’s opt-in database.

Clear Channel Radio – Columbia, SC

Account Executive (October 2007 – February 2008)
  • Collaborated with small business owners to establish a vision for their marketing needs utilizing traditional radio, streaming radio and internet media.
  • Simultaneously managed all aspects of multiple clients’ campaigns, including scheduling, copywriting, and airing.
  • Commended by both market manager and sales manager above other new hires for ability to adeptly incorporate internet and radio products into one, cohesive marketing campaign.



University of South Carolina – Columbia, SC: 2003-2007

  • Bachelor of Arts in Journalism and Mass Communications – Advertising.
  • Magna Cum Laude with honors from the South Carolina Honors College.
  • Minor in Art Studio – Photography.
  • Member of the 2006-2007 Student Advertising Federation ad competition team.

Clubs and Organizations

  • American Advertising Federation (AAF) of the Midlands
  • American Marketing Association (AMA) of Columbia
  • Refresh Columbia
  • Whaley Square Homeowners’ Association board member